Despite the fact tha the buzz seemed smaller than +J by Jil Sander's first fall launch for Uniqlo, the faithful hordes turned out this morning and were rewarded by crisp tailoring and Jil Sander herself.
The first spring installment of Jil Sander's +J collection for Uniqlo dropped today at massive chain's Soho outpost at 546 Broadway.
The good news, for those looking to check out the wares today, is that Uniqlo's letting folks wait in line
inside the store. The bad news is that the line was about 50 people deep for as long as we were there -- including our departure after 10AM.
The +J section is expertly cordoned off on one side of the store, draped in white, with a simple slogan outside that reads, "Open the Future."
Inside, the wares are an absolute pleasure to behold -- all classic Sander in their simplicity, from expertly-cut blazers and simple lightweight sweaters to pale, slim-cut blazers and crisp white shirts. The pieces are also really reasonably priced, mostly between $49.50-$99.50.
The highlight of the sale was, of course, when Jil Sander herself popped in to see the display for herself. As everyone rushed to congratulate her, she laughed, "I'm happy because I see everyone is smiling."
Sander told us that what was most difficult about the collection was using the right materials to create the line, while staying in the right price points. She took us through piece after piece, pointing out the shirts are "Egyptian cotton," the sweaters are cashmere, the trench coats' fabric is from Italy, etc.
Sander also pointed out an exquisite detail in the collars of the white button-downs: They're lined with a bit of wire, so that you can mold them as you see fit -- pop them up, flatten them, or curl the edges.
The trench coats are only $129.50 -- a true bargain for such a well-tailored, versatile staple -- and come in navy and khaki.
The sporty anorak was one of our lookbook favorites and did not disappoint in person -- in fact, it feels a bit more weighty. AT $99.50, it's available in this olive with a bright blue lining, or in basic black.
While we saw a lot of pastel colors in terms of the cashmere sweaters (under $100 for 100% cashmere, people!), we didn't spot some of the pastel puffer vests we'd seen from preview photos. This bronze color with a blue interior ($49.50) however, was dashing. The puffer coat was likely surprisingly slimming, and only $59.50.
The "stand collar coat" is another great example of classic Jil Sander tailoring -- the collars for both the long coats ($149.50) and the jacket ($99.50) seem to be permanently turned up, though they're actually flat. The white tie-inspired hemline makes it feel so dressed up.
These crisp white blazers ($79.50) had us wishing it was April already.