New Weekend Shopping Out East

If you're heading to the Hamptons for the Fourth of July, you'll have scads of new shopping options to check out.

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Catwalking.com
Balenciaga, East Hampton:
Only its second east coast outpost, the new Balenciaga store set up camp on Memorial Day this year. The high-fashion couturier replaces preppy favorite Brooks Brothers at 54 Main Street in East Hampton.
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Cynthia Rowley
Cynthia Rowley, Montauk:
Perhaps the season's most anticipated opening, Cynthia Rowley's new Montauk surf-shack-like shop next to the Memory Motel seems at the same time to have been there forever. Go for the full line, plus Cynthia Rowley for Roxy.
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Alex Thomson Racing
<a href=http://www.nbcnewyork.com/blogs/threadny/THREAD-Hugo-Boss-Pop-up-Set-for-East-Hampton-This-Summer-94831459.html>Hugo Boss</a> opened its temporary pop-up for the summer to give vacationers an edited selection of sportier offerings from the Boss Black, Green and Orange collections. This weekend the Hugo Boss racing yacht cruises into town for a VIP Fourth of July party.
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Net-a-Porter
<strong>Chloé, East Hampton</strong>:<br />n<a href=http://www.nbcnewyork.com/blogs/threadny/THREAD--95619699.html>Chloé's summer home</a> will reside in the ground-level 1,600-square-foot space below London Jeweler at 2 Main Street. The stock aims to bring Riviera style to Long Island with ready-to-wear selections alongside pre-fall and fall pieces, Party bags in colors exclusive to the store, and picks from the See by Chloé collection.
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<strong>Matta, Sag Harbor</strong>:<br />n<a href=http://blog.mattany.com/2010/05/28/our-new-home-in-sag-harbor/>Matta</a> opened in Sag Harbor this year, bringing its luxe Indian-inspired tunics, dresses and scarves in the season's favorite colors to the posh cocktail set.
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<strong>Michael Kors, Southampton</strong>:<br />nMichael Kors has had a busy year. In addition to opening another store in Manhattan, the designer adds to his Hamptons repertoire with <a href=http://www.wwd.com/fashion-news/fashion-scoops/ysl-hits-the-road-milan-mens-fashion-week-loses-a-few-mac-does-disney-3077100?src=rss/fashion/20100518#/article/fashion-news/fashion-scoops/ysl-hits-the-road-milan-mens-fashion-week-loses-a-few-mac-does-disney-3077100?full=true>a second location</a>, located in Southampton (the first is in East Hampton.)
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<strong>Tenet Shop, Southampton</strong>:<br />n<a href=http://www.tenetshop.com>Tenet Shop</a> opened its Southampton store this year as an east coast complement to their original outpost in Aspen. The second shop is likely to have the same effect on the glitzy getaway town, bringing solid labels (<a href=http://www.apc.fr>A.P.C.</a>, <a href=http://www.baron-wells.com>Baron Wells</a>) to a space that's equally subtle and classic, but with a distinctly artful vibe.
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Surf Bazaar at the Surf Lodge
<strong>The Surf Bazaar at Surf Lodge, Montauk</strong>:<br />nMontauk's insta-hit bar/restaurant <a href=http://www.thesurflodge.com/>Surf Lodge</a> debuted the Surf Bazaar this summer - epitomizing an oceanside dream sequence with some seriously chic labels hanging out behind its cheerful-hippie facade.
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Roberta Freymann
<strong>Roberta Freymann, East Hampton</strong>:<br />nRoberta Freymann added an East Hampton sister site to her eclectic Upper East Side shop - we're guessing she felt compelled to move her luxe boho statement jewelry and punchy party clothes closer her numerous socialite fans during their summer holidays.
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<strong>Edit, Southampton</strong>:<br />n<a href=http://report.editnewyork.com/?p=850>Edit New York</a> joins the fray with a Southampton location. The beach town just got a lot cooler, with the shop's fresh stock of designers from Phillip Lim to rag & bone and so many more.
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