H&M Launches Red Carpet-Ready Edition of Conscious Collection

The fast-fashion retailer is building on the success of its environmentally aware collection with a line of high-fashion looks hitting stores April 12.

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H&M
A look from the Glamorous Collection, a new line from H&M's Conscious Collection.
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Fast-fashion retailer is building on the success of its earth-friendly Conscious Collection by launching a new line of high-fashion looks called the Glamour Collection, made entirely from sustainable fabrics. The collection will be available on April 12 in select H&M stores, and certain pieces will also be available online.
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As it turns out, the new collection has already been seen on the red carpet. Amanda Seyfried, for example wore an electric blue shorts-suit from the line to the premiere for her flick with Justin Timberlake, "In Time."
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Here, the same blue look that will be sold in H&M stores.
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Kristin Davis wore a bright green dress from the collection to a Vanity Fair event that was held in support of Oxfam America and Livia Firth's Green Carpet Challenge.
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Here, a close-up view of the pale green party dress, which features embroidered details at the bodice.
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Other celebrities have also been wearing the collection, from Viola Davis to Michelle Williams, who wore this custom gown to the BAFTAs. A top and skirt inspired by this look will apparently also be available in select H&M stores when this collection launches.
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A bold purple minidress featuring embroidery at the front from H&M Conscious's new Glamorous Collection.
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A ruffled red minidress from H&M Conscious's new Glamorous Collection.
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A neon pink top and matching maxi-skirt from H&M Conscious's new Glamorous Collection.
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A photo-print dress made from recycled polyester from H&M Conscious's new Glamorous Collection.
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A photo-print skirt and matching jacket made from recycled polyester from H&M Conscious's new Glamorous Collection.
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A lemon-yellow miniskirt with bold embellishments from H&M Conscious's new Glamorous Collection.
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A bold, beaded maxi dress made from recycled polyester from H&M Conscious's new Glamorous Collection.
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A structured mini-dress with ruching details from H&M Conscious's new Glamorous Collection.
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A glamorous two-piece featuring purple embroidered details at the top from H&M Conscious's new Glamorous Collection.
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