French Connection and Sears Announce Partnered Label

Next March, French Connection fans will have a new store outlet for getting their French Connection fix. The British-based retailer is partnering with Sears to launch a forthcoming label, UK Style by French Connection [PR Newswire].

The in-store, branded concept -- which will start with contemporary men's, women's, and kids' apparel and eventually encompass accessories and home goods -- will retail across 500 locations and online at Prices will be lower than French Connection's usual fare. Among the listings: Floral leggings and striped tanks form $9.90; sequined and animal-print shifts from $29.90, and men's denim starting at $24.90.

The collaboration marks an impressive showing on Sears' part to stay relevant and on-trend within the contemporary retail scene. Given its wholesome image though, it's not likely that we'll be seeing many FCUK-emblazoned shirts on display.

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