Elizabeth and James to Launch Sunglasses

Mary-Kate and Ashley Olsen are adding sunglasses to the Elizabeth and James line in November, a fitting extension for the designers, who are, after all, the reigning queens of elusive glamour.

In conjunction with Hong Kong-based company Absolute Black Design, two sunglass styles under the Elizabeth and James label will debut in the fall - the cat-eye Fairfax and the aviator-style Hudson.  Both put a geeked-out riff on the classic silhouettes and translate to the Olsens' signature brand of cutting-edge-casual. 

The shades will retail from $155 to $265 per pair at Neiman Marcus, Bergdorf Goodman, and Harvey Nichols, along with the rest of the Elizabeth and James line, which also includes apparel, jewelry and shoes.  In true glamourpuss fashion, a pair of limited-edition frames with 24-karat-gold-coated lenses (who knew there was such a thing as transparent 24-karat gold?) will be available for $425 at limited locations, for those who require particularly blinged-out eyeballs.

The unveiling of the new sunglasses provided a glimpse into the near future, which includes more eywear for spring 2011 and, according to Dualstar president Jill Collage, handbags, as well as possible stand-alone boutiques within the next two years or thereabout.

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