Dozens Line Up on Bleecker for Net-a-Porter’s Karl Launch

More than 60 people waited in line for more than an hour for a chance to win prizes from the collection, though there were no actual items to shop in the store.

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More than 60 people waited on line in the west village for a chance to win prizes from the Karl by Karl Lagerfeld collection, which debuted exclusively through Net-a-Porter.
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Wednesday was the big launch of the new Karl by Karl Lagerfeld line, which debuted exclusively on Net-a-Porter. To fete the launch, the e-commerce site hosted a series of special pop-up shops in five cities, and dozens lined up on Bleecker Street in the West Village this morning for a chance to shop the collection and win special prizes.
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The first 50 shoppers waiting in line when the store finally opened at 10:30 a.m. won an exclusive Karl tote, as well as a T-shirt that read "Karl Addict."
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Inside the store, several shoppers (ourselves included) seemed surprised to find that there were no actual clothes. Instead, shoppers were encouraged to use their iPhones and iPads to scan the clothes for a chance to win prizes.
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Several shoppers in New York won prizes like a silver collar from the collection, but the prize everyone was hoping to win was more than $1,000 in shopping money at Net-a-Porter.
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Those that didn't win were sent to Net-a-Porter's site, where they could purchase the clothes online. For those without iPhones or iPads, helpers were on hand to supply loaners.
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While the lack of physical clothing was a bit of a let-down, the free coffee -- especially after a long wait in 40-degree weather on line -- was quite welcome.
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By 11:30 a.m., the line had shrunk slightly, but the crowd was still pretty lively, with folks still snapping away with their iPhones both inside and outside for a chance to win freebies.
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