DKNY Collaborates with Bag Snob Bloggers on New Handbags


More evidence that social media is a strong influence on big brands: DKNY has collaborated with two handbag bloggers to create five exclusive styles for the brand for fall, according to WWD.

The bloggers, Tina Craig and Kelly Cook, write for the popular Bag Snob blog, and apparently developed an interesting rapport with DKNY's popular tweeter, DKNY PR Girl (@DKNY) in a way one might not expect: The Bag Snob gals denounced a popular DKNY style by calling it "a sea creature," and DKNY PR Girl defended the bag both over Twitter and in sending an actual version of the bag for Bag Snob to review. The bloggers agreed that the bag looked completely different in person, and a friendship forged in social media was born.

Craig and Cook subsequently met Donna Karan at an event, and now, have created a line for the brand based on Bag Snob's "5 Essentials" rubric, where they ask luminaries to highlight their must-have bags.

The Bag Snob collection comprises five categories called the Tote, the Travel, the Treasure, the Trendy, and the Clutch, in color-block and leopard-print styles, structured-silhouette designs, with some cobalt sequin detailing on the clutch. Prices range between $265-$565, and the bags will hit stores in October. However, in the spirit of the venture's social media-based roots, Facebook fans of DKNY will be able to pre-reserve their picks starting in June.

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