Christina Hendricks Heats Up London Fog

London Fog's fall ad campaign starring Mad Men's Christina Hendricks brings a smokin' hot element to staid British raingear.

Everything old is new again as traditional brands race to revamp their style cred, and London Fog has entered the game with the bombshell Hendricks in a leopard-print trench for their new fall ads. The sophisticated stills, shot in black-and-white show off sharp trenches styled just a little bit wild for London Fog.

Consider the initiave an effective one (we're definitely paying attention, at least). The site takes you behind-the-scenes at the shoot, for some online-shopping fun:

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