If You Buy One Thing, Buy This: Brands’ Best

Hermes' new "I Love My Scarf" Project, like Burberry's recent "Art of the Trench" campaign, calls to mind those certain signature pieces for which a designer becomes best known. From the classics to contemporary labels, we've rounded up our favorite favorites.

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Hermès invented the status bag with its legendary Kelly and Birkin styles, but the label's true signature is its silk scarf, being celebrated with the "I Love my Scarf" tribute and how-to website and fanzine this fall. It sets the test for an icon: grandmother looks downright glamorous with hers tied at the neck, but take it and style it in your own cheeky way, and it's at the height of modern chic. Following, a few more of our favorite designer signatures.
Diane von Furstenberg
Diane von Furstenberg's Wrap Dress made an instant splash upon its debut in the 1970s, and 40 years later, the piece still defines the way modern women dress. Its longevity may be attributed to its throw-on-and-go, smart sex appeal.
OK, Chanel has got more than one pinnacle piece. It's Chanel, after all. Since the golden days of Coco, fashion's most famous house has made its signatures identifiable by its enduring features. There's The Suit in its telltale tweed and The Bag's chain strap and leather quilt.
The Row cemented Mary-Kate and Ashley Olsen as legitimate designers, and among the impeccable-quality, understated staples the fashion set clamors for are the pants. Tailoring is clean and remarkably intuitive for that hard-to-find glove-like fit.
Acne is a younger Swedish brand whose jeans are the label's magnum opus. Supreme quality and unparalleled flattering fits in fashion-forward, but not-too-trendy cuts guarantee the denim's spot in the hall of fame fashion category.
Jason Wu
No matter where fashion goes, most women will always require a pretty dress. Jason Wu mastered the art of injecting modernism into tried-and-true silhouettes, and can be counted on to deliver the epitome of the perfect party dress.
Ah, Valentino's red. The antithesis of anything practical, the designer's elegant red gown may just be why we love to dress up. If you're going to buy one thing Valentino, then lucky you, get the gown.
Cool girls love Alexander Wang, and it's because his hot, hip look is as easy to wear as it is edgy. The best way to adopt the Wang vibe may lie in the designer's out-on-the-town items in soft jersey knits and wearable wool blends.
Alexis Bittar
Alexis Bittar put his stamp on costume jewelry by forging a genre of bling with dreamy, jewel-encrusted, rainbow-colored resin. The designer's signature cocktail rings and bangles act as metal's ebullient cousin at parties.
Burberry can perhaps be credited with mastering the art of keeping a classic at the forefront with its recent "Art of the Trench" campaign. A dedicated website paid homage to its "pièce de résistance," and encouraged fans worldwide to join in the celebration by uploading photos of their own spins on the staple.
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