Sell It to the Tourists

This would look so much better in unrecycled plastic.
Photo: istockphoto

Ohio boy Craig Zucker only moved to the city in 2003, but he's accrued enough, um, "ambition" to start selling twenty-ounce bottles of NYC tap (a.k.a. Tap'd NY) for $1.50. We're not knocking the quality of the product — just last month, NYC's pipes turned out winning water at the State Fair — but even Zucker admits that his friends and family have told him "it was the most brilliant idea they'd ever heard, or the stupidest." [NYP ]

Earlier: NYC Tap Wins Best in H2O

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