The 7 Mercer Street spot is the third boutique for the innovative athletic couture label, joining MPD and LA locations. The high-concept sustainable designed store comprises recycled and natural environs for the haute high-tech apparel from the moonlighting Roberto Crivello and Savania Davies-Keiller (who are the creative directors at New Balance). The front of the store will feature items the duo has designed for New Balance, with DDCLab clothes throughout the space. Much of the clothing uses an ingenious material trademarked "Ingeo," which is made from plants instead of oil.
Thursday night DJ Harley Newton and CITY magazine are hosting a grand opening at the part-art-installation, part-chic-boutique (shoes hang in mid-air and a back room is completely covered in live grass and foliage) flagship.