We've reported on the biggest in-store stunts and the coolest places to shop come 6 p.m. tonight.
But according to WWD, the night's biggest event coup comes by way of a rumor that teen singer Justin Bieber (who recently shut down Macy's Herald Square while debuting his fragrance "Someday") will make a stop at Dolce & Gabbana's UES boutique.
There's plenty of reason to believe the rumor: D&G has already confirmed that portions of tonight's sales will be donated to Bieber-loved charity Pencils of Promise.
Still, we're betting that the rumor alone will draw crowds — and Beliebers — of all ages.
Related stories on The Feast:
Feast Dispatch: Justin Bieber Shuts Down Macy's Herald Square
Where to Spend It: 30 Perfect Buys for Fashion's Night Out