Could the financial crisis have spawned the year's biggest rebranding, however unintentionally?
Wall Street was losing its financial mojo long before this month's crisis ended the investment banking industry. The Street and its environs exist today more as a tourist trap for gawkers, foreign and domestic, and as a booming residential community, wherein condo marketers capitalize on the capitalism only as needed.
In the minds of millions, here and abroad, Wall Street's rep as a beacon of atavistic capitalism should continue to fade, supplanted by the image of a thoroughly gentrified neighborhood that merely pays lip service to its roots. Think of Greenwich Village today. read more »