There’s a common tactic that accompanies most development fights: packing a public hearing.
Usually this is carried out by a variety of groups fighting or supporting a given project—advocates, unions, angry neighbors, wary businesses—who enlist (ideally) scores of people to testify at a hearing in favor of their position, filling a room with sign-holding supporters and making it seem like their argument has more support than the opposition's.
But for a City Council...