Hawking $22 matte nail polish in black, powder and calamine, designed by Hedwig and the Angry Inch makeup artist Mike Potter, was not part of Aaron McCann’s original career plan. Mr. McCann, 31, wanted to work in commercial real estate.
He had abysmal timing. The capital advisory firm at which Mr. McCann had been working laid him off in late 2008.
At a January party...
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