From the Wall Street Journal: "When all else fails, there's always faith to fall back on. Toren is the name of a shiny new condo going up in Brooklyn, N.Y., due for completion early next year. Recognizing that this is not exactly the most propitious time to be selling new apartments, the advertising slogan offers a masterclass in trying to turn adversity into opportunity: 'Believe. Now is the time to buy.' Amen. And good luck."
Copyright Obser - Observer
