As Stores Citywide Falter, Temporary Markets Grow More Popular with Retailers

As malls across the United States suffer diminishing sales, and storefront rents across New York City fall, markets of the more old-fashioned variety are growing increasingly more popular among retailers.

“[T]his year we are witnessing about a 20 percent increase in demand,” said Sar Inbar, one of three partners behind Upsilon Ventures.

Upsilon Ventures operates the Holiday Shops at the Pond at Bryant Park, and as the July 17 application deadline for vendors approaches, Mr. Inbar...

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