Top Chef: Shilling Across America!

With the end of Top Chef, we thought we had escaped shameless product placement — sure, there was some of it on Chopping Block, but how refreshing was it when the contestants (just blocks away from Whole Foods) said they had gotten their mozzarella from the “place down the street”? But now Top Chef is putting its chefmobile back on the road. On March 27 at 9 a.m., Hosea will judge an amateur Quickfire at the Flatiron pedestrian plaza. It’s just the first stop of a tour that, per the press release, promises to be an orgy of shilling.

Partnership opportunities for affiliate partners at each city stop include one reserved cooking demonstration, meet and greet with chef'testants, "Top Chef" trivia wheel sponsorships, logo placements, a sampling of affiliate products, advertising services and sponsor table, and promotional spots on plasma televisions airing throughout the day. Additionally, affiliates will provide 150 on-air spots, which include 75 "Top Chef: The Tour 2" promotional spots, as well as 75 spots for designated Bravo programming.

And it goes on from there! Bravo, please. Pack your marketing department and go.

Read more posts by Daniel Maurer

Filed Under: hosea, Marketing Gimmicks, product placement, top chef

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