Maybe you saw Tom Colicchio plugging Diet Coke last night? We’d call him a sellout, but hey, we totally agreed with Gabrielle Hamilton when she told the magazine: “A well-timed ice-cold Coca-Cola is one of life’s greatest taste and sensory experiences.” The “keep it simple” message is right up Tom’s alley, but we’re thinking this is more about him being a sex symbol. After all, Heidi Klum starred in the other Diet Coke ad, and according to an International Herald Tribune piece about Oscar ads, they’re “an effective way to reach female consumers. [The Academy Awards] are often referred to as ‘the Super Bowl for women.’” So Tom pounding Diet Coke is the equivalent of a beer-toting Swedish bikini model?
Tom Colicchio Diet Coke [YouTube]
Read more posts by Daniel Maurer