Last season IMG Fashion, which organizes Fashion Week, boasted more than 80 designers on its schedule. However, only 52 have been confirmed for February Fashion Week so far. The lineup won't be finalized for another two weeks, but IMG senior vice-president Fern Mallis still expects a "full schedule." We hope Mallis is right — a rep for Zac Posen told us the label still hasn't decided how they'll show their collection. Other designers could be in a similar position, but if we don't have 500 million places to be at once from February 13 to 20, we just don't know what we'll do with all our free time (recessionista knitting circles?). However, Tommy Hilfiger and William Rast, who have traditionally not shown in the tents, will show in the tents next month.
Mallis expects designers to try to save money by staging presentations instead of runway shows. Just renting a tent that seats 350 to 1,100 people costs $25,000 to $50,000 and that doesn't include the hair, makeup, models, what have you. IMG is looking for a fourth venue for presentations but hasn't found one yet. Godspeed.
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