Rachel Zoe Spills Details on Her Clothing Line

In her quest to become Rachel Zoe Inc., which includes trademarking the phrases I DIE™ and BANANAS™ and threatening to take out lawsuits against local artists, the stylist is launching a clothing line. She tells People.com, "It will be absolutely, 100% accessible fashion for sure — for everybody. There’s no reason for me to do a luxury-level design. That’s not who I am. I don’t think it’s what people want from me. I think that I would need to give people that fantasy becoming a reality. That’s my job.” Zoe offered few details on the line, but said it would include jewelry, clothing, bags, and fragrance. Christopher Sauvé, the artist Zoe threatened to sue for making an "I DIE. BANANAS." T-shirt, told us his lawyer did a little digging and found out the line is supposed to be called "I Die." That explains one trademark, but what does she have up her billowy sleeves for BANANAS™? The suspense is killing us. I DIE™.

Rachel Zoe to Launch Affordable Clothing Line [StyleWatch/People]
Related: Rachel Zoe Trademarked ‘I Die’ and ‘Bananas’

Read more posts by Amy Odell

Filed Under: i die, industry players, rachel zoe, The Twilight Zoe

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