Breaking: P. Diddy Buys Enyce

Sean "Diddy" Combs just bought Enyce from Liz Claiborne, Inc. (with his financial partner the Yucaipa Cos.) for $20 million. Claiborne had originally purchased Enyce in 2003 for $114 million, so that's quite the depreciation in five years. Does this mark an Enyce comeback, Diddy style? Given that you probably don't even know that brand anyway, Diddy could be capable of at least getting it back on the map — just another pit stop on his road to building a hip-hop streetwear kingdom. But we don't see Rocawear in his future. Jay-Z would never. [WWD]

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