After opening as a Bar Veloce, then becoming Bar Tonno (where Scott Conant was chef), then renting itself out to Will Goldfarb’s Room4Dessert, then reopening as Bar Veloce, the bar at 17 Cleveland Place has now transformed itself into Veloce Club. No, it hasn’t gone members-only — the new name refers to the club-style leather U booths, Persian rugs, and mini-lamps that now give the narrow space a gentlemanly vibe, almost like a tony airport lounge (after all, the Veloce concept was originally intended for airports). Movies are projected onto the wall while jazz plays, and classic cocktails are now front and center in a handsomely bound menu (panini and wine, of course, are still offered). Elsewhere in the Veloce world, the chain just opened its first location outside of New York (in Vegas, naturally), and its East Village sister bar, Solex (which recently started serving pizzettes), will likely further Italianize itself (and who knows, maybe even become another Veloce) in the near future.
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