Paul Stuart is shining the spotlight on his 'errant son' Phineas Cole.
Execs at the venerable menswear retailer have opened a shop-within-a-shop in their Madison Avenue flagship for their younger, hipper clothing line, named after a fictional character described as a world traveler who is "in demand at every lighted candle here and abroad."
Given Brooks Brothers Black Fleece expansion onto Bleecker Street, maybe Cole will land a bachelor pad downtown as well.