Now Open: Phineas Cole Gets His Own Room at Paul Stuart

Paul Stuart is shining the spotlight on his 'errant son' Phineas Cole.

Execs at the venerable menswear retailer have opened a shop-within-a-shop in their Madison Avenue flagship for their younger, hipper clothing line, named after a fictional character described as a world traveler who is "in demand at every lighted candle here and abroad."

Given Brooks Brothers Black Fleece expansion onto Bleecker Street, maybe Cole will land a bachelor pad downtown as well.

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