Hollister Hatred Running Rampant

Hollister is rivaling hipsters for New York's scapegoat du jour.

What is with New Yorkers unleashing their fury on the most seemingly benign targets? It turns out that frosted-tip suburban surfer-dude brahs are the new hipster when it comes to things that make truly cool city-dwellers nervous.  Curbed captured this priceless photo of the neighborhood not amused with their new mural-homogenizing tenant, Hollister. 

We're laughing at this one -- after all, Soho has been going way of strip mall oblivion for a while now, which is sad, but when did a bunch of tanned teenagers in pastels ever really hurt anyone? We can elbow out that nonsense on Broadway any day!

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