Gimmicks: “Village Pourhouse on the Upper West…

"Village Pourhouse on the Upper West Side has implemented a new policy. If you take a cab to visit the new spot, the Pourhouse will match your cab fare in the form of a bar tab...Direct the cabby to Amsterdam between 108th and 109th, ask for a receipt when you arrive, and the bartender will start your tab with a credit for the same amount as your fare." [TFB]For more stories from Eater, go to

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