Any savvy shopper can spot Selfridges' bright yellow bag from a mile away and the British department store has embraced their love of all things bright in honor of their 100th Anniversary.
They've launched a pop-up shop, open from today until the end of the month, full of fancy designer goods accented in Pantone 109.
The Christian Louboutin pumps at left might be our favorite. We admit, we would have loved to see a hot yellow sole and heel. But the compromise, a bright toe, is quite cool and unexpected. They've made very limited quantities, as in just a few pairs per size, and you can only get them at the pop-up shop.
There's also a rubber ducky yellow dress by Giles, a special edition Marc Jacobs Stam, and some neon yellow Converse.
Happy Birthday Selfridges!