And bloggers take one more step up the fashion food chain.
Holt Renfrew, the Canadian department store, will pay tribute to a handful of fashion's most famous online personalities including The Sartorialist's Scott Schuman, BryanBoy and Jak & Jil's Tommy Ton in their new window displays.
Creative director John Gerhardt's orchestrated the entire thing without any input from the bloggers themselves - just inspiration from their sites and their voice. So we're guessing layered prep a la Band of Outsiders with a bright scarf for Scott (and a bike of course), an explosion of Balmain and Givenchy for Tommy and just something major for BryanBoy.
We can't wait to see the windows come Friday (because someone will send us pictures, right?) and we probably would buy anything straight out of one of Scott or Tommy's gorgeous images, but we can't help but wish Gerhardt had actually enlisted the bloggers' help with the project.