WWD reports this morning that MAC, the usual cosmetics sponsor in the tents, is negotiating to sponsor shows at Milk instead.
This is an interesting development as MAC makeup teams typically create looks for more than 60 shows during any given season. And they bring the best key artists in the business with them.
Milk is a great venue and one that has hosted many a fashion event, and show, in the past. It will be interesting to see who jumps ship from the tents and goes with MAC. Will it simply be smaller designers? Or will any of the bigs head to Milk too.