McQueen + Target, More Details

alice gibb nesting for alexander mcqueen fall 08 ad campaign.jpg

This morning brings more details of Alexander McQueen's upcoming Spring collection for Target, via WWD:

1. Exactly how are Go International and Designer Collaborations different? Go International brings young, emerging designers to the forefront, while Designer Collaborations brings more established designers to the mass market, more like what H&M does. Also, all Designer Collaborations collections must be based on a muse (this must be the Runway effect), and Alexander's chosen Leila Moss, lead singer of The Duke Spirit, for his.

2. Alexander will be designing a diffusion version of McQ, not his eponymous collection, which isn't as exciting, but we'll take what we can get.

3. Expect a somewhat edgy collection, based on a "muted color palette of black, white, gray and tan with accents of cobalt blue and bright pink," plus swimwear and scarves.

But the best part? Since Designer Collaborations is all about bringing the old(er) guard down to a reasonable price point, this leaves the door wide open for potential collections from Karl, Vivienne, Alber, etc. Lacroix at Target? Seriously, who knows.

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