Just in case you haven't heard, Matthew Williamson recently launched a collection for H&M.
There was a major London bash, a New York launch and then a Grace Jones-centric party on a boat in the Hudson and now, this commercial. Daria speaks, which is rare, and Matthew Williamson emerges from underground, which we imagine is also rare.
Grey-haired men, Dolce-shouldered models, pink horses and bikini-clad women star; at the end Matthew declares, "Well, I haven't done it all, yet."
What, exactly, does he have in store?
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