Gucci Left Her Heart In London

jacquetta wheeler for gucci again.jpg

Jacquetta Wheeler's the new Gucci girl.

Sort of, she was the face of Tom Ford Gucci ten years ago, but the British-born, New York-living model's been in campaigns more Lord & Taylor and Banana Republic these past couple of years. Her most recent high fashion campaign was Ralph Lauren in 2005, but Frida Giannini got swept up in London's energy while in town to re-open Gucci's Sloane Street store and wanted a real life English girl for her Fall 09 campaign.

Jacquetta joins the more traditional Gucci girls Natasha Poly and Freja, as well as Raquel Zimmermann who at this point is a given for pretty much every campaign.

Frida really wanted to capture the London spirit so Inez van Lamsweerde and Vinoodh Matadin are shooting the campaign in a studio in North London.

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