Word broke awhile back that Julia Roitfeld would be the Spring 09 face of Mango following campaigns with Gap, Tom Ford and Rock & Republic.
She's joined by her brother and Lily Donaldson beau Vladimir (chosen for their position in "the new generation of European high society") as well as Dakota Griffith - Melanie and Don Johson's spawn - in the Spanish chain's latest campaign.
Carine's daughter might be super famous within the high fashion industry but we fail to see how she'll connect to the same customer targeted by Penelope Cruz. Unless of course it's the fact that she's so pretty it doesn't matter what her last name is.
Anyway, Julia poses in a white trench, white jeans and the most Carrie Bradshaw-ish flower we've seen in a very long time. They should have had Carine style the shoot - then we might brave this cold for a trip to Mango.