There was a little line tucked into WWD today:
Bumble & Bumble’s Meatpacking District location is not an option this season.
But, um, macaroons? Big windows? Amazing photo ops?
We got in touch with Bumble and apparently, after eights seasons of housing emerging designers they love - Cat Holstein, Ohne Titel, Victoria Bartlett, Liz McLean, Staerk - they feel like their Fashion Week role's become a bit stale and they're ready to try something new.
While they want to stay in the fashion game, they're hoping to take on a more comprehensive role when it comes to sponsoring designers and think it's important to take a short break from the fashion game to earn a clean slate.
We can't wait to see what they come up with, but oh how they'll be missed!