First-Ever Aoyama Itchome Sample Sale Starts Wednesday

Got $29? Scoop up some of the Japanese designer's culty designs, which will be slashed to pennies at this first-ever NYC sample sale

It's been a year of firsts for Paris-based Japanese designer Hogo Natsuwa: His label Aoyama Itchome got its first NYC outpost in April on Atlantic Avenue in Boerum Hill, and the boutique -- named Callalilai -- just released the dates of its first sample sale.

Stop by Callalilai (296 Atlantic Ave., Boerum Hill, Brooklyn) Wednesday Feb. 4 through Sunday Feb. 8 between 11AM and 7PM to scoop up AI's gorgeously floaty boho-print blouses, dresses and accessories -- which you may have coveted at full price at Anthropologie, among others -- for 80 percent off, starting as low as $29. More info at

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