Richard Chai’s Way-Cool Pop-Up Shop

Didn't catch Friday night's Richard Chai Pop-Up opening party and Metric concert? You're in luck: We circled back this weekend for pics.

7 photos
1/7
Facebook
2/7
The Feast
Didn't catch Friday night's Richard Chai Pop-Up opening party? You're in luck: We circled back this weekend for pics. Brooklyn design firm Snarkitecture carved high density Styrofoam to create an ice cave motif, while by Chai-fave band Metric pumped throughout the High Line breezeway.
3/7
Shangay
Given the gallery-heavy 24th Street surroundings, the shop entrance is easy to miss. (We walked past twice before realizing we'd arrived.)
4/7
The Feast
"At first, people didn't realize that these were real, live cotton plants," said BOFFO curator and show designer Faris Al-Shathir, referring to the foliage flanking the tufted Supima Cotton wall behind the shop.
5/7
The Feast
"Actually, we've been selling a lot of menswear," said Richard Chai sales director Jiwon Chae, referring to the derth of denim and string-ups and boots by SS 2011 show collaborator shoe label Heutchy.
6/7
Shangay
There's a no picture-taking policy within the store, but there was plenty to see -- and plenty of cotton bale modular seating -- outside.
7/7
Juan Manuel Garcia/Telemundo
Chai's is the fourth in Building Fashion's five-part exhibit 2010 series. Shop the ten-day pop-up from noon to 6 p.m. through October 31.
Contact Us