The magazine’s name, which is borrowed from the iconic scene in Annie Hall where Woody Allen tells Diane Keaton, “love is too weak a word for what I feel—I lurve you, you know ...” seems to be taking a direct swipe at Love (although the editors told Stylebubble that they came up with the title long before Katie Grand’s new glossy launched). Among the first issue’s contributors: Terence Koh, Francine Spiegel, Meryl Smith, and Chadwick Tyler. From the few images the rag has released (it will be printed on recycled paper in limited-edition runs of 500 copies), it looks like it just might prove worth its $20 cover price.
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