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Shop The Show: Breast Cancer Awareness Month

October is Breast Cancer Awareness Month and if you are looking for a way to help - why not shop for the cause! Lifestyle Expert Barbara Majeski shows us some great items that give back every time you make a purchase.

By Barbara Majeski

October is Breast Cancer Awareness Month. Pink ribbons and PSA’s are everywhere prompting women to schedule their screenings, explore their genetic DNA and consult with their doctor. This promotional awareness is elevating a collective consciousness that is leading to earlier detection and higher survival rates. As a stage 3 Cancer Survivor, I am proud and eager to share these products from companies that donate a portion of their proceeds to organizations dedicated to eliminating breast cancer. Not only do they give back but they are amazing!

Naked Cashmere

Percent of profits will be donated to the Breast Cancer Research Foundation (BCRF). Additionally, Naked Cashmere will be available at “The LOVE Shack” – a one size fits all BCRF collection pop-up shop. Located at 93 Prince Street in NYC, the pop-up is open until Sunday, 10/13.

Aerie "Can't Stop Me" Hoodie

100% of sales of this $32 hoodie benefit Bright Pink, a non-profit dedicated to prevention and early detection of breast and ovarian cancers in young women.

Vineyard Vines T-Shirt -

Vineyard Vines classic whale t-shirt is going blush and donating 20% of their net proceeds from their pink breast cancer awareness shirt to Bright Pink. They are available online as well as in the store!

Jennifer Miller Jewelry Hope Earrings -

The hope hoops were designed to encourage women to wear hope! The Hope Hoops from Jennifer Miller Jewelry support the Breast Cancer Research Foundation.

KBH Wonder Women Rings - 

KBH Jewels, an NYC-based sustainable fine jewelry brand dedicated to empowering women is partnering with Susan G. Komen Greater NYC for the month of October - 20% of proceeds from all Wonder Women Rings will be donated to the Susan G. Komen Greater NYC to help turn awareness into action. This partnership was inspired by Jordana Beck, a dear friend of the brand, and warrior who fought breast cancer while pregnant. KBH honors and celebrates her, along with all of the other badass women out there bravely facing battles of their own. #jordystrong

Estee Lauder- Pink Ribbon Collection -

All products featured, when purchased, donate a percent to Breast Cancer Research Foundation. How viewers can help (without spending a dime!): Take a pink lipstick and draw a Pink Ribbon on the back of your hand, Post a photo of the design on Instagram, using hashtags #TimeToEndBreastCancer and #ELCdonates, For every public, in-feed post featuring both hashtags, The Estée Lauder Companies will donate $25, which is a half hour of research, to the Breast Cancer Research Foundation (BCRF) (up to $250,000).

Queen V - The Bright Pink Kit - 

Queen V Founder, Lauren Steinberg (26) lost her grandmother to breast cancer and even at a young age, she knew she could be at risk, too. After doing a DNA test to learn more about her family tree, Lauren also learned some life-altering news. She is a carrier for the BRCA1 gene.

Shocked, Lauren’s initial thought was, “I wish I waited until I was older to find this out,” but after meeting with her gynecologist, that mindset changed. Early discovery opened the doors to early testing and inspired her to use her platform, and her brand, Queen V, to help others assess their risks for the gene. To assess your own risk, please click here.

Today, Lauren Steinberg and Queen V have partnered with Bright Pink, the only national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women.
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