IHOb Reveals What Its New Name Means: International House of Burgers - NBC New York

IHOb Reveals What Its New Name Means: International House of Burgers

"America loves burgers, and America loves IHOP, and we thought this was a fantastic combination," IHOP President Darren Rebelez said on Fox News

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    NEWSLETTERS

    IHOP Changes Name to IHOB?

    Famous breakfast restaurant IHOP is changing it's name to IHOB. The company has yet to reveal what the name change stands for. (Published Wednesday, June 6, 2018)

    It wasn't bacon, breakfast or butternut squash, but lettuce tell you what the b stands for in the name of the restaurant formerly known as the International House of Pancakes, or IHOP.

    It's burgers.

    IHOP revealed last week that it was changing its name to IHOb, but didn't give up what the b stands for. 


    On Monday morning, the restaurant revealed that it will henceforth be known as the International House of Burgers.

    The name change comes as the restaurant chain debuts a line of seven "Ultimate Steakburgers."

    "We're always going to have pancakes on the menu, we're always going to be IHOP, but America loves burgers, and America loves IHOP, and we thought this was a fantastic combination to bring America’s burgers to an iconic brand like IHOP," said IHOb President Darren Rebelez on "Fox & Friends," Fox News reported.

    Other fast food chains like White Castle and Wendy's took to Twitter to mock the newly burger-focused company for flip-flopping on flipping pancakes and burgers.

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