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Shop the Show: Beauty Breakthroughs with Good Housekeeping

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    Shop The Show: Beauty Breakthroughs

    Shop The Show: Beauty Breakthroughs

    (Published Monday, May 13, 2019)

    The Good Housekeeping Institute’s Beauty Lab scientists evaluated over 1,000 skincare, hair and makeup products to find which ones really work. April Franzino, Good Housekeeping’s Beauty Director is here to share some of the top picks from the list of 75 winners.

     

    These items were hand-picked by our team. NBC has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not by NBC.

     

     

     

    · AVEENO POSITIVELY RADIANT MAXGLOW SERUM + PRIMER, $18 Shake up the innovative dual-phase makeup primer/serum hybrid, then pat it on skin to instantly look luminous thanks to a cocktail of natural oils, vitamins and kiwifruit water.
    JERGENS BRILLIANCE FLAWLESS EFFECTS MOISTURIZER, $12 A shea butter body lotion that takes its cue from makeup, it contains sheer rosy pigments that instantly brighten skin and tone.
    CLAIROL ROOT TOUCH-UP BY NICE 'N EASY, $7 Extend the time between salon visits or DIY dye jobs with Clairol’s permanent color root fix kit in a 28-hue range. With a brush for easy application, it blended seamlessly with users’ current color and gave 100% gray coverage, testing showed.
    HEAD & SHOULDERS ROYAL OILS DEEP MOISTURE MASQUE, $9, Drugstores This next-level Head & Shoulders mask treats hair and scalp, softening strands with coconut oil and fighting flakes with the active pyrithione zinc. Testers praised this dual hair mask’s scalp-itch relief. “Flakes disappeared” and hair was softer than it’s ever been.” It scored high for reducing scalp and hair dryness in tests on women with textured strands.
    COVERGIRL + OLAY SIMPLY AGELESS INSTANT WRINKLE DEFYING FOUNDATION, SPF 28, $13 Swirled with skincare ingredients like brightening vitamin B3 and softening vitamin E, this cream foundation goes on like face moisturizer and can double as cover-up, our Lab expert says.
    PHYSICIANS FORMULA INSTAREADY GLIDE-ON GEL EYELINER, $6 Physicians Formula’s retractable liner hit the mark for best pencil, drawing bold lines that lasted at the most affordable price. Testers said it delivered “really rich color” that “glided on easily and stayed all day,” and “I got many compliments!” 100% of testers reported that the liner didn’t fade during wear, better staying power than all others evaluated.