Today at 3 p.m. (EST), Olsen twins'-helmed fashion house The Row will debut a new e-boutique, and along with it, some tempting incentives to spend.
Though the initial site will feature fall 2010 womenswear, mens collection pieces will be posted later this year. Use promotional code SHOPTHEROW for 15 percent off of your entire purchase through noon (PST) on Friday, August 20th.
There's no purchase necessary to get in on the freebies, though. Register your e-mail with their online store by 11 a.m. that same day and be automatically entered for a chance to win a pair of the label's leather motorcycle pants.
