The Olsen Twins Launch Three-Piece Denim Line

The Olsen twins already have a lot going on -- between their JCPenney line, Olsenboye, launching today and planning The Row's fashion week presentation -- but today they added one more talking point in the form of denim.

According to WWD, Textile Elizabeth and James -- which will technically fall under their pre-existing Elizabeth and James mid-priced line -- will include three styles: the Hendrix, the Joni, and the Stevie. In case you couldn't already guess, the jeans will all have a distinctly '70s flair -- from Joni's high-rise silhouette to Hendrix's bell-bottoms. (Yes, that's right: bell-bottoms.)

While the twins are apparently planning to create an entire line around this new "Textile" sub-category, for now they're entering the market with the  jeans, inspired by pieces (of course) in their own closet, which will debute exclusively at Intermix, Neiman Marcus, and Bergdorf Goodman. Alas, from the looks of the wholesale price -- $106 to $111 -- these blues will carry price tags over $200.

Contact Us