Salma Hayek Launches Beauty Line for CVS - NBC New York
Thread | NY
The inside line on New York fashion

Salma Hayek Launches Beauty Line for CVS



    Salma Hayek Launches Beauty Line for CVS
    Getty Images

    Salma Hayek is the latest starlet to make a dive into the beauty market, as the award-winning actress and wife of PPR CEO François-Henri Pinault, unveils Nuance, a beauty line for CVS, WWD reports.

    Whereas most celebrities have erred towards the fragrance market, or even higher-end cosmetics, Hayek is going for a more cost-conscious consumer: The collection, comprises anti-aging creams, makeup and hair products costing from $7.99-$19.99, is all set to debut in August.

    According to WWD's report, the relationship represents CVS's commitment to be a leader in the beauty category -- in point of fact, their relationship with Hayek is said to be the first drugstore-celebrity beauty line -- as well as the star's desire to produce something universally accessible. She told WWD:

    "It is possible to create extraordinary product for a low price, Everyone should have the right product at the right price. A lot of products don’t even cost a lot to make. I wanted to make simply the best product and give everyone access to the good stuff.” 

    Hayek told WWD that she took a whopping three years away from acting to complete the process, which apparently wasn't always easy -- from being was told her favored ingredients couldn't be mass-produced, or when her "double-Virgo" personality came out at the lab. She seems pleased with the finished product, however, calling the foundation the "best base [she has] ever tried."