When Jess Rotter graduated from Syracuse University with a degree in painting, she couldn't find a studio space large enough to accommodate her canvases. Pragmatically, she began taking up "illustration work with 'apartment-friendly' mediums," she explains. "And that's when the fun began."
More specifically, that's when her collection of unusual rock 'n' roll T-shirts came into being. "I wanted to create a rock T-shirt line that didn’t depict the usual suspects we see over and over again from the '60s and ’70s," explains Rotter, who began designing the shirts in 2007.
"I love Janis Joplin and The Doors, but there are so many other amazing treasures from the age of denim and flowers, I wanted the drawings to act also as a warm discovery forum."