After an idyllic honeymoon on St. Thomas, designer Jules Smith decided to extend her vacation indefinitely. "I was working as an assistant fashion editor for a Chicago based magazine, and my boss was cool enough to let me work from home on the island," Smith explains. "Staying in touch with fashion every day while I was there, absorbing all the beauty and vibrancy of a new culture and living the carefree island lifestyle all sort of came together for me creatively and inspired me to start my own line."
Her resulting jewelry collection was composed of cool, effortless baubles a girl would be just as keen to wear on vacation as she would back home in the city.
For Jules, of course, the pieces are about more than just decoration."Jewelry creates a personality, and in my opinion it is something a girl can't live without," she says definitively. "I don't think a look is complete without at least one piece of jewelry. It can also tell a story, give inspiration, make a statement, hold a memory, or be a daily reminder of something personal."
Some of this sentiment is reflected in the names of Smith's cool bohemian adornments: a wooden heart charm dubbed the "Coachella" necklace, or a perforated gold bangle called the "Surf Hoop."
"My jewelry is inspired by powerful women, and is meant to make a woman feel stylish and confident," she says. "Jules Smith is for the girl who understands her closet, understands her sense of style and loves to experiment with bold fashion and accessory statements." We're certainly ready to stack on a statement of our own with her "Festival Ring," a smooth gold creation shaped like an egg.
