JC Penney will make a full-on play for fast fashion street cred next week, unveiling 77 in-store MNG by Mango boutique build-outs and an e-commerce selection.
Unlike diffusion lines such as I Heart Ronson, Bisou Bisou, and Allen B., WWD reports that the merch will be pure Mango.
Penney's will purchase and retail the same pieces found at the boutique chain's worldwide shops, new collections will ship every two weeks, and buys will be tailored and tweaked according to what moves within markets.
With only a dozen U.S. Mango stores at present, this amounts to a near-exclusive distribution partnership for the Spanish-based chain, and an exciting opportunity for the department store to win shoppers that prefer global trend giants Zara and H&M to traditional department stores.
