Leifsdottir Launches Online Shop - NBC New York
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Leifsdottir Launches Online Shop



    Fans of charmingly vintage-esque line Leifsdottir label can now enter its whimsical universe online via a new e-shop.

    Inspired in part by designer Johanna Uurasjarvi’s Finnish heritage, Leifsdottir's flowy dresses and tops, scenic prints and feminine tailoring on jackets and pants all take on a romantic vintage feel, an aesthetic that extends handsomely to the ambience of the website. Leifsdottir is actually a part of the Urban Outfitters-Anthropologie-Free People family, which explains why most fans of the brand first spotted the dresses and separates at Anthropologie, though the line now sells at department stores like Neiman Marcus and Nordstrom.

    We particularly enjoy the "Dressing Room" feature on the new site, which is essentially the pen for your viewed items -- in other words, the stuff you grab to try on when you're in the store.