FEED Projects Releases Yet Another Cool Bag - NBC New York
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FEED Projects Releases Yet Another Cool Bag



    Feed Projects' Ellen Gustofson (Published Friday, Oct. 8, 2010)

    Last night, Cynthia Rowley's West Village boutique officially welcomed another FEED Projects collaboration: A back-suite, pop-up shop.

    In addition to iconic tote bags (which, to date, have helped fund over 55 million United NationsWorld Food Program school meals), the back salon store-within-a-store is merchandised with branded teddy bears, bracelets, and exclusive tshirts.

    FEED co-founder Ellen Gustofson was proud to show off this year's newest design: A trick-or-treating bag produced in collaboration with UNICEF.

    We may not be kids anymore, but the fact that each purchased bag enable UNICEF to gift a child in a developing country with a year's worth of micronutrient powders makes a strong case for hitting the streets with straight faces come October 31.

    FEED Projects Pop-Up at Cynthia Rowley
    376 Bleeker Street through October 21: Monday-Thursday, 10 a.m.-8 p.m.; Friday, 10 a.m.-9 p.m.; Saturday, 11 a.m.-9 p.m.; Sunday, 11 a.m.-8 p.m.