Reportedly, Karl Lagerfeld's Tuesday announcement that his next collection will debut on the web -- and not on a Parisian runway -- shouldn't have come as much of a surprise.
Lagerfeld, who was scheduled to show on October 3, announced that he'll debut a mass-friendlier, ready-to-wear line that will be shown (and sold) primarily online. The majority of the line will be womenswear.
He's no stranger to mass-market deliveries: In 2004, his 30-piece H&M collection sold out within hours of it's debut.
“It will be something affordable for lots of people,” he explained, adding the collection will cover sportswear, jeans, “everything,” said Lagerfeld.