This Season, Lagerfeld Chooses Web Over Runway - NBC New York
Thread | NY
The inside line on New York fashion

This Season, Lagerfeld Chooses Web Over Runway

    Winter Olympics PyeongChang 2018 Medal Count
    Country
    Total
    1
    Norway
    99826
    2
    Germany
    95418
    3
    Canada
    55616
    processing...

    NEWSLETTERS

    This Season, Lagerfeld Chooses Web Over Runway
    Getty

    Reportedly, Karl Lagerfeld's Tuesday announcement that his next collection will debut on the web -- and not on a Parisian runway -- shouldn't have come as much of a surprise.

    “I wanted this for a long time,” Lagerfeld told WWD. “I prefer to work in another way. I can’t compete with Chanel. I don’t want to be the poor child of myself. This has been my vision for years.”

    Lagerfeld, who was scheduled to show on October 3, announced that he'll debut a mass-friendlier, ready-to-wear line that will be shown (and sold) primarily online. The majority of the line will be womenswear.

    He's no stranger to mass-market deliveries: In 2004, his 30-piece H&M collection sold out within hours of it's debut.

    “It will be something affordable for lots of people,” he explained, adding the collection will cover sportswear, jeans, “everything,” said Lagerfeld.