Josh Olins' Sophisticated Top Shop Campaign - NBC New York
Thread | NY
The inside line on New York fashion

Josh Olins' Sophisticated Top Shop Campaign



    London-based fashion photographer Josh Olins has been one of our favorite talents in the biz, shooting jaw-dropping spreads for  the likes of Another Magazine, Vogue Nippon and, most memorably, Dazed and Confused, for which he photographed Lakshmi Menon in glittering Aztec-inspired regalia. So you can imagine our delight when we discovered that Top Shop had tapped him to shoot their big-budget Fall campaign.

    We've always felt that Olins' strength as an artist lies in his ability to create sophisticated "moods" for the clothes he photographs, and the Top Shop campaign is no exception. The images, styled by Kate Phelan of British Vogue, are decidedly more mature than anything we've seen from the brand before: clean-looking models standing pensively in crisp, buttoned-up ensembles with a lilac tinged forrest behind them. 

    Of course, like any fast-fashion company, the campaign hits all the big fall trends--fur, crochet, animal prints, shearling accents--but unlike any fast fashion company, we would never guess that this was Top Shop if we didn't already know. We're especially loving all the deep burgundy/black lipsticks--hopefully something we can look forward to from their new makeup line?